Search results for "cultural semiotics"

showing 2 items of 2 documents

Yrjö Blomstedtin ja Victor Sucksdorffin Kainuu

2016

Kainuun museomuseologiaperinteenkerääjättulkintasuomalaisuusspatial practicesperinnevalintamuseologyart historyintertekstuaalisuusbasic researchmatkakertomuksetcultural semioticsSuomi1890-lukuKainuupolitics of sciencemiljöömuotokuvatcultural environment studiesmuseokokoelmamuseaaliset prosessitetnografiaSucksdorff Victor JmuseoartefaktitsemiotiikkaSucksdorff Victormateriality and memorykulttuuriperintötutkimusmatkatBlomstedt Yrjöheritografiaapplied researchheritologiakulttuuriympäristökulttuurisemiotiikkamuseum and heritage studiesSuomen muinaismuistoyhdistyskeruumatkat
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The intimate relationship between food and place branding: a cultural semiotic approach

2022

Over the past ten years, food and places have been at the epicenter of sophisticated branding strategies. On the one hand, there has been enormous growth in the number and complexity of branding devices such as ‘geographical indications’ (GIs) that aim to establish cultural associations between local food products and places of origin. On the other hand, cities, regions, and states use cuisine, ingredients, and traditional dishes in destination marketing strategies to introduce food identity as a distinctive element in the brand image of a place. These processes have been extensively studied by place branding researchers, inasmuch as by social and human scientists at large, while highlighti…

food branding semiotics of food place branding cultural semiotics geographical indicationsSettore M-FIL/05 - Filosofia E Teoria Dei Linguaggi
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